Top 10 Sponsor Pet Peeves

Karen C. Cortese, (‘Casey’) owner of The Sweet Spot Agency, LLC, guest blogs for us today on sponsor pet peeves. She talks about a list of common mistakes that truly drive sponsors crazy. Casey is an entrepreneurial leader who focuses on businesses, race organizations and nonprofits in helping them create deeper and more effective customer engagement and activation…

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How to Keep Your Sponsors’ Loyalty

 Karen C. Cortese, (‘Casey’) owner of The Sweet Spot Agency, LLC, guest blogs for us today on sponsorship loyalty. She talks about tactical things you can do to stand out from the pack and keep your sponsor relationships year after year. Casey is an entrepreneurial leader who focuses on businesses, race organizations and nonprofits in helping them create…

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