A Beginner’s Guide to Triathlon Race Management

The grueling combination of swimming, biking, and running make triathlons an exciting challenge for both athletes and race directors alike. And with the 38th Annual Ironman World Championship coming up and nearly 3,000 triathlons in the United States alone, it’s no surprise that triathlons are the talk of the town. If you’re a traditional road…

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Want Results? Create a Marketing Campaign

It seems like I read about a new marketing tactic nearly every day. It’s hard not to think, “This is the answer to my business-driving prayers!” But beware the allure of the shiny object. Sure, shiny objects have their place, but don’t lose focus on the fundamentals of a comprehensive marketing campaign that will ultimately…

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How to Plan a Turkey Trot, Part 3

This is the third blog in our four-part series on how to plan a turkey trot race around the Thanksgiving holiday. Read on or catch up on what you missed in Part 1 and Part 2.  You can download the full guide to plan a turkey trot here. Participants: Groups, Families and Sharing the Love A…

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Why You Need YouTube (and How to Use It)

Race organizers, we need to talk. The merits of social media for race promotion have frequently been discussed, yet a key platform is often left out of the conversation: YouTube. Yes, that magical realm of cat videos and Rick Astley can be used for more than just wasting time at work! It’s also a seriously…

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How to Use Facebook Live to Share Killer Moments from Your Event

As mobile devices become even more powerful and sophisticated and data coverage expands, live streaming on social media is quickly becoming a go-to way to share exciting moments as they happen. While YouTube and Periscope have pioneered social live streaming on their respective platforms, Facebook’s roll-out of Facebook Live last year is arguably the most…

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