How to Plan a Race for Charity

Nowadays, you can find a race that raises money for almost any cause. In fact, Running USA estimates that road races contributed $1.2 billion to nonprofits in 2012! The popularity of charity runs isn’t surprising: race directors see it as incentive for registration while nonprofits use them to raise awareness and build relationships. While a…

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How to Track Your Marketing for Better Race Promotion

There’s a lot of things a race needs to be successful. The most important? Participants! That’s why every race management team needs a well thought-out marketing plan to promote their race. While we’ve previously covered more specific tactics like email and publicity tips, this article will cover the basics of traditional, digital, free and paid advertising options as…

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Race Management from a Runner’s Perspective

When it comes to planning a race, there’s a lot to consider – when to file for permits, how many volunteers are needed, how to advertise – and it’s easy for race directors to get caught up in the laundry list of logistics. Race day is no different: are the timers working? Everything running on…

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Event Marketing Guide for Race Directors – Free Download

We know: you’re a race director, not a marketer. Your passion is in the sport, not in PR. But even the most seasoned race directors could use a little event marketing know-how to help communicate their vision and grow their event. Marketing opportunities on the Internet are changing all the time. So it’s a good…

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How to Plan a Turkey Trot, Part 4

This is the last blog in our four-part series on how to plan a race around the Thanksgiving holiday. Read on or catch up on what you missed in Part 1, Part 2, and Part 3.  You can download the full guide to plan a turkey trot here. Volunteers: How to Find, Train, Manage & Make them want to…

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