Road Race Management: Saturday or Sunday?

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A crucial aspect of road race management is deciding when to hold your race. With the exception of holiday races, hosting your race on a weekend is practically a given considering the Monday-Friday work week. But the weekend gives you two options: Saturday and Sunday. Which is better? Let’s take a look at the pros…

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Volunteer Management for Race Directors

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Volunteers are the lifeblood of any endurance event. They receive no money, no medal, but they still show up early and ready to work. Yet too often these efforts go underappreciated. We get it: as a race director, volunteer management is just one more thing on your checklist. Between runners, vendors, sponsors… it’s easy to…

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6 Ideas for Offline Race Promotion

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Nowadays, tech is the talk of the town. Social media this, e-mail that… Heck, we do it too! But a mere 16 years ago, race directors had to rely on other means to promote their race. Their traditional tactics worked then, and they work now. So, before you put all your dollars into digital, read…

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How to Plan a Race for Charity

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Nowadays, you can find a race that raises money for almost any cause. In fact, Running USA estimates that road races contributed $1.2 billion to nonprofits in 2012! The popularity of charity runs isn’t surprising: race directors see it as incentive for registration while nonprofits use them to raise awareness and build relationships. While a…

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How to Track Your Marketing for Better Race Promotion

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There’s a lot of things a race needs to be successful. The most important? Participants! That’s why every race management team needs a well thought-out marketing plan to promote their race. While we’ve previously covered more specific tactics like email and publicity tips, this article will cover the basics of traditional, digital, free and paid advertising options as…

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