Why You Need YouTube (and How to Use It)

Race organizers, we need to talk. The merits of social media for race promotion have frequently been discussed, yet a key platform is often left out of the conversation: YouTube. Yes, that magical realm of cat videos and Rick Astley can be used for more than just wasting time at work! It’s also a seriously…

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How to Use Facebook Live to Share Killer Moments from Your Event

As mobile devices become even more powerful and sophisticated and data coverage expands, live streaming on social media is quickly becoming a go-to way to share exciting moments as they happen. While YouTube and Periscope have pioneered social live streaming on their respective platforms, Facebook’s roll-out of Facebook Live last year is arguably the most…

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How to Plan a Turkey Trot, Part 2

This is the second blog in our four-part series on how to plan a race around the Thanksgiving holiday. Read on or catch up on what you missed in Part 1.  You can download the full guide to plan a turkey trot here.

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Reaching Millennials with Your Race Promotions

We know what you’re thinking: another article about millennials? But you haven’t heard what’s most important when it comes to race promotions and their involvement in racing! Fortunately, Running USA is conducting the first nationwide study specifically on millennials in endurance sports. The first half has been released and, lucky for you, we’ve already scoured the…

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How to Plan a Turkey Trot, Part 1

This is the first blog in our four-part series on how to plan a turkey trot. You can download the full guide to plan a turkey trot here. Start Early What are you doing the day after Thanksgiving? Kicking off the planning for next year’s turkey trot, of course! That’s right — it can take…

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