Volunteer Management for Race Directors

Volunteers are the lifeblood of any endurance event. They receive no money, no medal, but they still show up early and ready to work. Yet too often these efforts go underappreciated. We get it: as a race director, volunteer management is just one more thing on your checklist. Between runners, vendors, sponsors… it’s easy to…

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6 Ideas for Offline Race Promotion

Nowadays, tech is the talk of the town. Social media this, e-mail that… Heck, we do it too! But a mere 16 years ago, race directors had to rely on other means to promote their race. Their traditional tactics worked then, and they work now. So, before you put all your dollars into digital, read…

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How to Plan a Race for Charity

Nowadays, you can find a race that raises money for almost any cause. In fact, Running USA estimates that road races contributed $1.2 billion to nonprofits in 2012! The popularity of charity runs isn’t surprising: race directors see it as incentive for registration while nonprofits use them to raise awareness and build relationships. While a…

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How to Track Your Marketing for Better Race Promotion

There’s a lot of things a race needs to be successful. The most important? Participants! That’s why every race management team needs a well thought-out marketing plan to promote their race. While we’ve previously covered more specific tactics like email and publicity tips, this article will cover the basics of traditional, digital, free and paid advertising options as…

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Race Management from a Runner’s Perspective

When it comes to planning a race, there’s a lot to consider – when to file for permits, how many volunteers are needed, how to advertise – and it’s easy for race directors to get caught up in the laundry list of logistics. Race day is no different: are the timers working? Everything running on…

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