Keeping Goodie Bags Fresh

Goodie bags have been ubiquitous to the racing world for years; useful to both sponsors, who can connect directly with the consumer, and runners, who view it as a perk for paying their registration fees. However, in recent years the race swag bag ideas have evolved, and their overall effectiveness has been called into question…

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Crisis Communications Handbook: What, Why, and How?

Anyone who has worked in race day management will tell you that things rarely go as planned. A storm rolls in; the temperature spikes; results are wrong; or for one reason or another, safety is no longer a guarantee. What is guaranteed, however, is that something will go awry. While it’s imperative for race directors…

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The Ins & Outs of USATF Course Certification

If you’re new to race directing, you might be wondering: what is a USATF-certified course and do you need one for your race? The short answer? Maybe! Getting your course USATF-certified has numerous benefits, but it does take some work. The real matter at hand is deciding whether or not the process is worth it…

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4 Problems Every Race Director Encounters (And How to Handle Them)

Every race director knows that the biggest part of a race is planning it! It can take months or even years to hash out every little detail. But every race director also knows that no matter how well you plan, something will go wrong. Whether it’s your swag arriving late, your microphone giving out, protests,…

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Welcome All: How to Make Your Race Truly Inclusive

Let’s be honest: for a long time, road races were a white man’s sport. More specifically, a white-able-bodied-man-in-his-30s-or-40s-with-disposable-income sport. While races have changed with the proliferation of female athletes and non-white elites, the average U.S. road race still doesn’t reflect the nation’s increasing diversity. But the sport doesn’t have to stay that way! Race directors…

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