Beyond Point and Shoot: Rethink Your Race Photo Strategy

When you scroll through social media, what catches your eye? When you read a blog post or an online article, what do you look for first? If you answered photos and videos, you’re not alone. (Did you notice all the cool images in this post? We thought so.) Let’s face it: we are a visual…

Read more »

How Race Promotion Changes for Locals and Out-of-Towners

Races don’t usually start out with thousands of people and million dollar sponsorships, but rather as small races grown from great concepts. These races have huge potential and the key to growth is promotion, promotion, promotion. Also, having a solid and well run event, but still, race promotion is absolutely essential. The tricky question is…

Read more »

Keeping Goodie Bags Fresh

Goodie bags have been ubiquitous to the racing world for years; useful to both sponsors, who can connect directly with the consumer, and runners, who view it as a perk for paying their registration fees. However, in recent years the race swag bag ideas have evolved, and their overall effectiveness has been called into question…

Read more »

Crisis Communications Handbook: What, Why, and How?

Anyone who has worked in race day management will tell you that things rarely go as planned. A storm rolls in; the temperature spikes; results are wrong; or for one reason or another, safety is no longer a guarantee. What is guaranteed, however, is that something will go awry. While it’s imperative for race directors…

Read more »