How to Produce the Best Possible Race?…Race!

First-hand experience will help you deliver unparalleled race services. Maybe you became a race director because of your experience as an athlete, and wanting to turn your love of sport into your career. That’s the story for many of you. Or maybe you came to race directing from non-athletic event production, from the marketing or…

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How to Make Race Swag that Won’t Go to Goodwill

Get creative with our race swag bag and award ideas. Can we all agree on something? The unisex, 100 percent cotton, stiff-as-cardboard race t-shirt is over. We’re talking so 1990. With the advent of more and more endurance events—and participants who are more savvy, discerning, and demanding than ever—the basic race tee is a bygone…

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Beyond Point and Shoot: Rethink Your Race Photo Strategy

When you scroll through social media, what catches your eye? When you read a blog post or an online article, what do you look for first? If you answered photos and videos, you’re not alone. (Did you notice all the cool images in this post? We thought so.) Let’s face it: we are a visual…

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How Race Promotion Changes for Locals and Out-of-Towners

Races don’t usually start out with thousands of people and million dollar sponsorships, but rather as small races grown from great concepts. These races have huge potential and the key to growth is promotion, promotion, promotion. Also, having a solid and well run event, but still, race promotion is absolutely essential. The tricky question is…

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