Repeat Registration: How to Create Participants for Life

Any race director will tell you that race planning takes a lot of work – the budgeting, the port-a-potties, the security – but it’s all for naught if no one shows up! This makes race promotion one of the most important (and most stressful) parts of endurance event management. One way to simplify your race…

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Little & Local: When a Small Town Race is a Race Director’s Best Bet

Race directors dream big. How could you not when tuning into the likes of the Boston and TCS New York City Marathons, weekend-long events teeming with tens of thousands of people? They’re the crème de la crème of the endurance industry. But does size always matter? Smaller, local races with less than 10,000 (or even…

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Facebook 101 for Race Directors

When most people think of Facebook, they think of cat videos, vacation photos, and that one friend who overshares. But when it comes to race promotion, Facebook can be a powerful tool – if you use it right. Whether you’re new to the endurance industry or just new to Facebook, this article will take you…

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Race Organizers: How to Prevent Deaths & What to Do if They Happen

Endurance events tend to be tales of triumph but, like the Greek fable for which marathons are named, they are occasionally marred by the deaths of participants. Most recently, the London Marathon experienced the death of 31-year-old Captain David Seath just three miles from the finish line; it was the 14th death in the event’s…

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Road Race Management: Saturday or Sunday?

A crucial aspect of road race management is deciding when to hold your race. With the exception of holiday races, hosting your race on a weekend is practically a given considering the Monday-Friday work week. But the weekend gives you two options: Saturday and Sunday. Which is better? Let’s take a look at the pros…

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