4 Problems Every Race Director Encounters (And How to Handle Them)

Every race director knows that the biggest part of a race is planning it! It can take months or even years to hash out every little detail. But every race director also knows that no matter how well you plan, something will go wrong. Whether it’s your swag arriving late, your microphone giving out, protests,…

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Welcome All: How to Make Your Race Truly Inclusive

Let’s be honest: for a long time, road races were a white man’s sport. More specifically, a white-able-bodied-man-in-his-30s-or-40s-with-disposable-income sport. While races have changed with the proliferation of female athletes and non-white elites, the average U.S. road race still doesn’t reflect the nation’s increasing diversity. But the sport doesn’t have to stay that way! Race directors…

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Repeat Registration: How to Create Participants for Life

Any race director will tell you that race planning takes a lot of work – the budgeting, the port-a-potties, the security – but it’s all for naught if no one shows up! This makes race promotion one of the most important (and most stressful) parts of endurance event management. One way to simplify your race…

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Little & Local: When a Small Town Race is a Race Director’s Best Bet

Race directors dream big. How could you not when tuning into the likes of the Boston and TCS New York City Marathons, weekend-long events teeming with tens of thousands of people? They’re the crème de la crème of the endurance industry. But does size always matter? Smaller, local races with less than 10,000 (or even…

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Facebook 101 for Race Directors

When most people think of Facebook, they think of cat videos, vacation photos, and that one friend who overshares. But when it comes to race promotion, Facebook can be a powerful tool – if you use it right. Whether you’re new to the endurance industry or just new to Facebook, this article will take you…

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