How to Keep Your Sponsors’ Loyalty


 Karen C. Cortese, (‘Casey’) owner of The Sweet Spot Agency, LLC, guest blogs for us today on sponsorship loyalty. She talks about tactical things you can do to stand out from the pack and keep your sponsor relationships year after year. Casey is an entrepreneurial leader who focuses on businesses, race organizations and nonprofits in helping them create…

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The 21 P’s of Endurance Event Management

2015 Chequamegon Fat Tire Festival mountain bike race between Hayward and Cable, Wisconsin. (Tom Kelly)

I’ve got good news for you, race directors! The only difference between operating a very large event versus a smaller event is the scale and scope of operations, namely the amount of human resources and the budget to pull it off. This means that whether your race is a 100-person 5k or one of the…

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Timer Research & Its Role in the Pro 2 Controller Design

It’s been an exciting few months for us at Chronotrack + Athlinks as we’ve increased our momentum for the design and development for the much-awaited Pro 2 Controller. It’s exciting to be at the stage we are at and we’d like to share an update with you. As we all know, Timing is a competitive…

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3 social media rules all race directors should follow

ChronoTrack_social_media_ rules_race_ directors_1

Race Directors, Follow These Rules We’ve covered some basic aspects of how race directors can better manage their social media in the past. (Our original Race Directors Guide to Social Media can be downloaded here). With a new year comes a new (advanced) guide, chock full of more advanced tactics on paid advertising, ambassador programs,…

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Athlete Salute: Ericka Paddock


ChronoTrack’s Time Management would like to introduce Ericka Paddock, Athlete Salute. Ericka has Cerebral Palsy and after completing two 5K’s, she was looking forward to her first 10K. She had been training for a year with her trainer and predicted a finish time of about 4 hours.  She finished in 3:20:05. Here is her inspiring story:

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