Race Sponsor Relations: Keeping the Spark Alive

Race Sponsor ChronoTrack 1

Alright, so you’ve secured some race sponsors! (Or, if you haven’t, check out our blogs here and here to get started.) Your proposals are signed and you have a check in your hand, but your work as a race director is far from over. Think of sponsorships as a relationship: you wouldn’t have a great…

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Race Sponsorships in 3, 2, 1…

Race Sponsorship in 3, 2, 1

Securing race sponsorships is an important step in race planning: they give your race extra exposure and are a huge help in balancing out costs. While we’ve previously shared “8 Ways to Attract Race Sponsors like Moths to a Flame”, it’s important to understand the ‘what’, ‘why’, and ‘who’ of race sponsorships before diving into the…

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