Top 10 Sponsor Pet Peeves

sponsor-pet-peeves_chronotrack

Karen C. Cortese, (‘Casey’) owner of The Sweet Spot Agency, LLC, guest blogs for us today on sponsor pet peeves. She talks about a list of common mistakes that truly drive sponsors crazy. Casey is an entrepreneurial leader who focuses on businesses, race organizations and nonprofits in helping them create deeper and more effective customer engagement and activation…

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How to Keep Your Sponsors’ Loyalty

sponsors-loyalty-chronotrack

 Karen C. Cortese, (‘Casey’) owner of The Sweet Spot Agency, LLC, guest blogs for us today on sponsorship loyalty. She talks about tactical things you can do to stand out from the pack and keep your sponsor relationships year after year. Casey is an entrepreneurial leader who focuses on businesses, race organizations and nonprofits in helping them create…

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Race Sponsor Relations: Keeping the Spark Alive

Race Sponsor ChronoTrack 1

Alright, so you’ve secured some race sponsors! (Or, if you haven’t, check out our blogs here and here to get started.) Your proposals are signed and you have a check in your hand, but your work as a race director is far from over. Think of sponsorships as a relationship: you wouldn’t have a great…

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Race Sponsorships in 3, 2, 1…

Race Sponsorship in 3, 2, 1

Securing race sponsorships is an important step in race planning: they give your race extra exposure and are a huge help in balancing out costs. While we’ve previously shared “8 Ways to Attract Race Sponsors like Moths to a Flame”, it’s important to understand the ‘what’, ‘why’, and ‘who’ of race sponsorships before diving into the…

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