9 Facts About Marketing to Women That Pack More Punch Than Ronda Rousey

Women are running the world, in both a literal and figurative sense. They are dominating the participation fields for U.S. race events and wield the power equivalent of Thor’s hammer when it comes to consumer spending. If you want to grow numbers, it’s time to focus on what a girl wants in your race promotions.…

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The Short List of Email Marketing Tips You’re Probably Ignoring

We’ve got 10—count ‘em, 10—email marketing tips that you may already know, might be ignoring, or perhaps just forgot along the way in the midst of all your race planning. If you know all 10, congrats! You can just skip to the end, where we have a gift certificate for a free jet ski. If…

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Top 10 Tips on How to Plan a 5K

Jeremy Lowry is the owner of Race DC Timing based in Washington, DC. He’s our guest blogger this week, talking about tips on how to plan a 5K running event. These days almost every organization wants to put on a 5K. At first glance it seems pretty simple and profitable—find a course, set up online registration, people…

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8 Ways to Attract Sponsors Like Moths to a Flame

Unless you put on a huge event that includes a free Beyoncé concert at the finish line, it’s going to take some hustle to get race sponsors for your event. Here are eight ideas on how you can get their support, without driving yourself to drink:

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A Guide to Instagram – Race Directors

What’s All the Fuss About Filters? You may not be familiar with Instagram, a mobile-based photo and video-sharing social network, but you’ve seen its filters. These treatments have infiltrated almost every type of photo on almost every social channel. The X-Pro II is nice. Valencia is a classic. And who doesn’t love Ludwig? These artistic…

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