How to Get Publicity on a Budget for Your Event

As a race director, you know it’s vital to garner publicity for your event — it’s a great way to attract participants, sponsors, and general excitement around the big day. Of course, it’s much easier said than done, and outsourcing to a publicist or Public Relations agency may be out of budget. Luckily, with a…

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How to Attract Both Young and Old to Your Race Event

In organizing or watching an endurance race event, you may notice that most participants are in their 30s and 40s. Because athletes in that demographic have more experience than their younger counterparts and are generally in better shape than their older counterparts, event demographics often end up looking like a bell curve. Just take a look…

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How to Pull Off a Themed Race

Themed races seem to be the hot new thing, especially around the holidays. Thanksgiving, usually known for overindulging on pumpkin pie, has gained a new reputation with more than 1,000 Turkey Trots across the nation in 2014. December is dominated by Jingle Bell and Ugly Sweater runs and Halloween attracts over 700,000 participants to its…

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Love That Lasts: 10 Ways to Build Customer Loyalty

It’s easier to keep a customer than to get a new one. That shouldn’t be news to you, but are you really dedicating as much time rewarding customer loyalty as you are marketing to new customers? The importance of this is emphasized by the Harvard Business Review, which reports that increasing customer retention rates by…

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