The 5 P’s of Race Promotion

A lot has changed over the years in the world of race promotion, making marketing your event seem daunting. “I’m not a marketer,” “I don’t have a marketing budget,” “I don’t know where to start.” I hear it all the time! Gone are the days of simply paying to advertise in the local race magazine or posting…

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Race Planning: Dive into Paid Social Media with Facebook

When it comes to race planning these days, a paid social media strategy is a must. We’ve covered some basic aspects of how race directors can better manage their social media in the past. (Our original Race Directors Guide to Social Media can be downloaded here). With a new year comes a new (advanced) guide,…

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Race Planning: Dive into Advanced Social Media Tactics

When it comes to race planning these days, a social media strategy is a must. We’ve covered some basic aspects of how race directors can better manage their social media in the past. (Our original Race Directors Guide to Social Media can be downloaded here). With a new year comes a new (advanced) guide, chock…

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3 social media rules all race directors should follow

Race Directors, Follow These Rules We’ve covered some basic aspects of how race directors can better manage their social media in the past. (Our original Race Directors Guide to Social Media can be downloaded here). With a new year comes a new (advanced) guide, chock full of more advanced tactics on paid advertising, ambassador programs,…

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Bringing Fun to the Finish Line: The Post-Race Party

Does your race end at the finish line? If the answer is ‘yes’, it may be time to rethink your race planning. Participants now expect a full event experience and a fun post-race party is critical to keeping up with the industry. Before lamenting the extra planning, consider the benefits: the post-race party lets you…

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