Follow the Herd: Race Promotions for Groups

When it comes to race promotions, groups should be your best friend. Why? A psychologist would say that people are hardwired for social interaction. A marketer would tell you that word-of-mouth is the best advertisement out there. Yet you don’t have to be an expert to know that people are influenced by the company they…

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Race Organization: Instagram

race organization_instagram for race directors

When it comes to race organization these days, a paid social media strategy is a must. We covered some basic aspects of how race directors can better manage their social media last year. (Our original Race Directors Guide to Social Media can be downloaded here). With a new year comes a new (advanced) guide, chock full of more…

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How to Plan a 5K Guide

How to plan a 5K guide

Planning a race can be a monumental project. Whether you’re trying to figure out how to plan a 5K for the first time, or you’re an industry veteran on your 50th event, there’s always more you can learn when it comes to the details of race management. So we’ve pulled together a 44-page guide on…

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Race Planning, St. Patrick’s Day Style

Top o’ the mornin’ to ye! For the Irish, St. Patrick’s Day is a centuries-old celebration of the arrival of Christianity in Ireland. For the rest of us, it’s an excuse to drink beer, wear green, pinch people, and of course, have a race! But before you start your St. Patty’s Day race planning, you’ll…

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Race Planning: Why use Twitter paid advertising?

When it comes to race planning these days, a paid social media strategy is a must. We covered some basic aspects of how race directors can better manage their social media last year. (Our original Race Directors Guide to Social Media can be downloaded here). With a new year comes a new (advanced) guide, chock full…

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