Want Results? Create a Marketing Campaign


It seems like I read about a new marketing tactic nearly every day. It’s hard not to think, “This is the answer to my business-driving prayers!” But beware the allure of the shiny object. Sure, shiny objects have their place, but don’t lose focus on the fundamentals of a comprehensive marketing campaign that will ultimately…

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Why You Need YouTube (and How to Use It)


Race organizers, we need to talk. The merits of social media for race promotion have frequently been discussed, yet a key platform is often left out of the conversation: YouTube. Yes, that magical realm of cat videos and Rick Astley can be used for more than just wasting time at work! It’s also a seriously…

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Follow the Herd: Race Promotions for Groups

Race Promotions for Groups

When it comes to race promotions, groups should be your best friend. Why? A psychologist would say that people are hardwired for social interaction. A marketer would tell you that word-of-mouth is the best advertisement out there. Yet you don’t have to be an expert to know that people are influenced by the company they…

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Race Organization: Instagram

race organization_instagram for race directors

When it comes to race organization these days, a paid social media strategy is a must. We covered some basic aspects of how race directors can better manage their social media last year. (Our original Race Directors Guide to Social Media can be downloaded here). With a new year comes a new (advanced) guide, chock full of more…

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How to Plan a 5K Guide

How to plan a 5K guide

Planning a race can be a monumental project. Whether you’re trying to figure out how to plan a 5K for the first time, or you’re an industry veteran on your 50th event, there’s always more you can learn when it comes to the details of race management. So we’ve pulled together a 44-page guide on…

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