A Beginner’s Guide to Triathlon Race Management

The grueling combination of swimming, biking, and running make triathlons an exciting challenge for both athletes and race directors alike. And with the 38th Annual Ironman World Championship coming up and nearly 3,000 triathlons in the United States alone, it’s no surprise that triathlons are the talk of the town.

If you’re a traditional road race director looking to move into the exciting world of triathlons, look no further! We’ve got your introduction to triathlon race management. Continue Reading

2017 Timer Conference Details

January is just around the corner so, if you’re a customer of ours, be sure to register for our timer conference and get your hotel room booked soon. We look forward to sharing ChronoTrack and Athlinks new products and features, and enabling you to better sell your business at this next conference. Here are the details and booking links:

PLACE: Tempe Mission Palms
DATES: 1/22-1/25
REGISTRATION COST: $150 ($200 after 1/2/17)
: Click here to register.

HOTEL COST: $195/night

NOTE: Price excludes $9.95/night hospitality fee and All taxes.

The $9.95/night hospitality fee includes airport transportation, wireless high speed Internet access in guest rooms, local and toll-free phone calls, incoming fax service, daily newspaper, in-room coffee service, valet or self-parking, and access to the fitness center.

Rates are guaranteed until 12/31/16 or room block fills up

HOTEL RESERVATION LINK: Click here to make hotel reservations.

If you have any questions about the conference please contact your Regional Sales Representative.

How to Keep Your Sponsors’ Loyalty

 Karen C. Cortese, (‘Casey’) owner of The Sweet Spot Agency, LLC, guest blogs for us today on sponsorship loyalty. She talks about tactical things you can do to stand out from the pack and keep your sponsor relationships year after year. Casey is an entrepreneurial leader who focuses on businesses, race organizations and nonprofits in helping them create deeper and more effective customer engagement and activation strategies.   Continue Reading

NEW! Upgraded Event Dashboard in ChronoTrack Live

Last month, we gave you a sneak peek at the new event dashboard coming to ChronoTrack Live. Now, the wait is over! Our new and improved interface is up and running and we’re here to give you the inside scoop.

As you’ll see, the new dashboard is a significant departure from our previous design. Our shiny new graphic interface will tell you everything you need to know about your event in a single glance: tables, charts, and an interactive map summarize important details like confirmed entries, revenue, average transaction and entry value, gender breakdown, and registration by race type, age, and location. Continue Reading

Want Results? Create a Marketing Campaign

It seems like I read about a new marketing tactic nearly every day. It’s hard not to think, “This is the answer to my business-driving prayers!” But beware the allure of the shiny object. Sure, shiny objects have their place, but don’t lose focus on the fundamentals of a comprehensive marketing campaign that will ultimately drive more business your way.

Marketing campaigns can be really complicated with multiple moving parts – the exact reason many marketers don’t use them (or at least don’t use them effectively). But a marketing campaign can also be simple and still effective. You just need to map out the strategy and execution to make it work. Don’t dive in without a plan! Continue Reading