Reaching Millennials with Your Race Promotions

We know what you’re thinking: another article about millennials? But you haven’t heard what’s most important when it comes to race promotions and their involvement in racing! Fortunately, Running USA is conducting the first nationwide study specifically on millennials in endurance sports. The first half has been released and, lucky for you, we’ve already scoured the 28-page document. Here are our key takeaways on race promotion from the Millennial Running Study:

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How to Plan a Turkey Trot, Part 1

This is the first blog in our four-part series on how to plan a turkey trot. You can download the full guide to plan a turkey trot here.

Start Early

What are you doing the day after Thanksgiving? Kicking off the planning for next year’s turkey trot, of course! That’s right — it can take up to a year to organize and plan a successful race. You might be able to pull it off in as little as six months, but trust us, you’ll never hear a race director say, “Gee, I sure started planning too soon.” Continue Reading

Your One-Stop Shop: Plan a Turkey Trot in 2016

Plan a Turkey Trot in 2016 with our tools and resources

Looking to plan a Turkey Trot in 2016? Hands down, Athlinks and ChronoTrack have the most valuable solutions in the business for creating a successful holiday event. And we’re not just pumped up on pumpkin pie and talking self-promoting smack. Through our combination of onsite registration offerings, donation and fundraising platforms and integrated marketing and social sharing tools, we truly are a one-stop shop to help your Turkey Trot run smoothly – and with less stress, quicker logistics, greater exposure, increased participant numbers and a higher financial return. Add a free guide to planning a Turkey Trot and you’re well on your way to success. Continue Reading

Don’t Sweat It: Planning a Summer Race

Summer means beaches, barbecues, and fun in the sun! But it also means higher temperatures, which mean a higher risk of dehydration and heat stroke for athletes. Of course, this shouldn’t stop you from planning a summer race – it just means you should do so carefully and with consideration for your runners’ safety and comfort.

So if you’re ready to get people jogging in July, here’s how to help them beat the heat for a fun and safe race. Continue Reading

Start promoting your race with event landing pages

Phase 1 of Event Landing Pages

Today we launched Phase 1 of our new event landing pages, built to help promote your events with an athlete-first approach. These pages are a great way to share your event details with athletes and grow your event via our Athlinks community of 550,000+ members. Registration links are designed and strategically placed on the page to drive optimal conversions. And the “Invite Friends” button will help with organic exposure and growth of your event. What better way to grow your event than through your fans getting their friends involved? That’s sure to add to their positive experience at your event.

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