Why You Need YouTube (and How to Use It)

Race organizers, we need to talk. The merits of social media for race promotion have frequently been discussed, yet a key platform is often left out of the conversation: YouTube. Yes, that magical realm of cat videos and Rick Astley can be used for more than just wasting time at work! It’s also a seriously powerful race promotion platform.

Don’t believe us? Well, the numbers don’t lie. According to ReelSEO, 93% of marketers use video in their campaigns and 82% have confirmed that it has had a positive impact on their business. In fact, Diode Digital determined that video promotion is 600% more effective than print and direct mail combined! Are these stats surprising? Not when you consider the fact that more than 6 billion hours of video are watched each month on YouTube.

Convinced yet? Here are a few ideas to help you utilize YouTube to its full race promotion potential!

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How to Use Facebook Live to Share Killer Moments from Your Event

As mobile devices become even more powerful and sophisticated and data coverage expands, live streaming on social media is quickly becoming a go-to way to share exciting moments as they happen. While YouTube and Periscope have pioneered social live streaming on their respective platforms, Facebook’s roll-out of Facebook Live last year is arguably the most important release for one significant reason: Facebook’s 1.04 billion active users, which make it still the largest social media channel. From political events to Rio Olympics, Facebook Live is bringing the excitement of live events to users all over the world. Continue Reading

Reaching Millennials with Your Race Promotions

We know what you’re thinking: another article about millennials? But you haven’t heard what’s most important when it comes to race promotions and their involvement in racing! Fortunately, Running USA is conducting the first nationwide study specifically on millennials in endurance sports. The first half has been released and, lucky for you, we’ve already scoured the 28-page document. Here are our key takeaways on race promotion from the Millennial Running Study:

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How to Plan a Turkey Trot, Part 1

This is the first blog in our four-part series on how to plan a turkey trot. You can download the full guide to plan a turkey trot here.

Start Early

What are you doing the day after Thanksgiving? Kicking off the planning for next year’s turkey trot, of course! That’s right — it can take up to a year to organize and plan a successful race. You might be able to pull it off in as little as six months, but trust us, you’ll never hear a race director say, “Gee, I sure started planning too soon.” Continue Reading