Want Results? Create a Marketing Campaign

It seems like I read about a new marketing tactic nearly every day. It’s hard not to think, “This is the answer to my business-driving prayers!” But beware the allure of the shiny object. Sure, shiny objects have their place, but don’t lose focus on the fundamentals of a comprehensive marketing campaign that will ultimately drive more business your way.

Marketing campaigns can be really complicated with multiple moving parts – the exact reason many marketers don’t use them (or at least don’t use them effectively). But a marketing campaign can also be simple and still effective. You just need to map out the strategy and execution to make it work. Don’t dive in without a plan! Continue Reading

How to Plan a Turkey Trot, Part 3

This is the third blog in our four-part series on how to plan a turkey trot race around the Thanksgiving holiday. Read on or catch up on what you missed in Part 1 and Part 2.  You can download the full guide to plan a turkey trot here.

Participants: Groups, Families and Sharing the Love

A turkey trot is a true community affair and will attract all types of participants: from elite runners to social walkers, multi-generational family groups to book-club besties, to individuals looking for a healthy (or hardcore) way to burn calories before sitting down to a loosen-your-belt-sized meal. Be sure to market your race to all these individuals and groups, and make your event experience fun, welcoming and safe for everyone.

Here are a few tips to help you attract and retain as big and broad a field as possible. Continue Reading

Why You Need YouTube (and How to Use It)

Race organizers, we need to talk. The merits of social media for race promotion have frequently been discussed, yet a key platform is often left out of the conversation: YouTube. Yes, that magical realm of cat videos and Rick Astley can be used for more than just wasting time at work! It’s also a seriously powerful race promotion platform.

Don’t believe us? Well, the numbers don’t lie. According to ReelSEO, 93% of marketers use video in their campaigns and 82% have confirmed that it has had a positive impact on their business. In fact, Diode Digital determined that video promotion is 600% more effective than print and direct mail combined! Are these stats surprising? Not when you consider the fact that more than 6 billion hours of video are watched each month on YouTube.

Convinced yet? Here are a few ideas to help you utilize YouTube to its full race promotion potential!

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How to Use Facebook Live to Share Killer Moments from Your Event

As mobile devices become even more powerful and sophisticated and data coverage expands, live streaming on social media is quickly becoming a go-to way to share exciting moments as they happen. While YouTube and Periscope have pioneered social live streaming on their respective platforms, Facebook’s roll-out of Facebook Live last year is arguably the most important release for one significant reason: Facebook’s 1.04 billion active users, which make it still the largest social media channel. From political events to Rio Olympics, Facebook Live is bringing the excitement of live events to users all over the world. Continue Reading