Welcome All: How to Make Your Race Truly Inclusive

Let’s be honest: for a long time, road races were a white man’s sport. More specifically, a white-able-bodied-man-in-his-30s-or-40s-with-disposable-income sport. While races have changed with the proliferation of female athletes and non-white elites, the average U.S. road race still doesn’t reflect the nation’s increasing diversity.

But the sport doesn’t have to stay that way! Race directors can – and should – play a role in shaping the future of the sport. By taking active efforts to welcome people of all ages, races, genders, and abilities, race directors will not only boost their own event participation rates (and bottom line!) but participation as a whole, perpetuating the sport we know and love for years to come.

Here are a few tips to help you tackle this. Continue Reading

Repeat Registration: How to Create Participants for Life

Any race director will tell you that race planning takes a lot of work – the budgeting, the port-a-potties, the security – but it’s all for naught if no one shows up! This makes race promotion one of the most important (and most stressful) parts of endurance event management.

One way to simplify your race promotion is to drive repeat registration among existing participants. This creates a self-operating machine: new participants become repeat participants, guaranteed race-goers spread the word and bring in new participants, and the cycle begins again.

Plus, repeat participation means you’re doing something right! It’ll take more than just a good race to get there, however. Here’s our advice! Continue Reading

Mud, Sweat, and Tears: How to Plan an Obstacle Race

Running events have tripled in popularity since 1990. With 17 million participants in 2015, we’ve seen all kinds of twists on the traditional road race from beer runs to costume contests. But the biggest change came in 2009 with the advent of obstacle course races, or OCRs. These events exploded: only 2,000 people participated in the first Warrior Dash; three years later, it was 800,000. Now, more than 40 countries host OCRs with nearly 5 million participants!

If you’re tempted to hop on the bandwagon but don’t know how to plan an obstacle race, read on to crawl, climb, and jump over those hurdles for a great race! Continue Reading

Little & Local: When a Small Town Race is a Race Director’s Best Bet

Race directors dream big. How could you not when tuning into the likes of the Boston and TCS New York City Marathons, weekend-long events teeming with tens of thousands of people? They’re the crème de la crème of the endurance industry. But does size always matter?

Smaller, local races with less than 10,000 (or even less than 1,000!) participants should not be overlooked! These “little and local” races, whether a 5k or marathon, can be equally rewarding for both race directors and runners. We’ll walk you through the advantages and disadvantages of organizing such a race. Continue Reading

Athletes to use Athlinks account to sign in and register for events

Starting on January 25th, athletes will be able to use their personal Athlinks account to log in and register for events on ChronoTrack Live. This will create a more streamlined and personalized experience from registration through to race day for your participants. Participants will be able to register more quickly for your events with pre-populated information from their Athlinks account, as well as check in, view live results and photos, share socially, and interact with other participants on the Athlinks platform, all increasing engagement and excitement around your event. Continue Reading