6 Ideas for Offline Race Promotion

Nowadays, tech is the talk of the town. Social media this, e-mail that… Heck, we do it too! But a mere 16 years ago, race directors had to rely on other means to promote their race. Their traditional tactics worked then, and they work now. So, before you put all your dollars into digital, read on for some good old-fashioned race promotion tactics! Continue Reading

How to Plan a Race for Charity

Nowadays, you can find a race that raises money for almost any cause. In fact, Running USA estimates that road races contributed $1.2 billion to nonprofits in 2012! The popularity of charity runs isn’t surprising: race directors see it as incentive for registration while nonprofits use them to raise awareness and build relationships.

While a saturated market makes it harder to stand out, don’t let a little competition scare you away! Here are our tips on how to plan a race for charity that won’t get lost in the crowd. Continue Reading

How to Track Your Marketing for Better Race Promotion

There’s a lot of things a race needs to be successful. The most important? Participants! That’s why every race management team needs a well thought-out marketing plan to promote their race. While we’ve previously covered more specific tactics like email and publicity tips, this article will cover the basics of traditional, digital, free and paid advertising options as well as how to track these to build a better race promotion plan next year. Continue Reading

WEBINAR: The Ins & Outs of Working with Event Sponsors

Join us Wednesday, November 30th, at 1:00pm ET.

Join us for this 45-minute webinar on how to successfully work with endurance event sponsors, with guest speakers Scott Nenninger and Kelly Warner, both Senior Directors with the Media & Sponsorship team at Life Time. Both speakers are seasoned experts in the endurance sponsorship space, so have plenty to share including some templates to take away for future use. This is a not-to-be-missed event if you’re in need of insights on how to manage this aspect of your events!


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New Athlete Confirmation Emails

Early next week we’ll be releasing a newly designed confirmation email for participants who register for events via ChronoTrack Live.


The new design is a simpler layout that’s easier to read, particularly on mobile devices (where over half of most events’ participants are now reading their emails).

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