How to Keep Your Sponsors’ Loyalty


 Karen C. Cortese, (‘Casey’) owner of The Sweet Spot Agency, LLC, guest blogs for us today on sponsorship loyalty. She talks about tactical things you can do to stand out from the pack and keep your sponsor relationships year after year. Casey is an entrepreneurial leader who focuses on businesses, race organizations and nonprofits in helping them create…

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Global Running Day & the Evolution of Race Timing

ChronoTrack Race Timing Global Running Day

Remember the days when popsicles sticks and pull/tear tags were the official timekeepers at a race? When wrong or missing results were simply a common casualty? Looking back now with our fancy-schmancy transponders and tags, the days of pen and paper seem almost prehistoric – dating back to the late 80’s! Race timing technology has advanced considerably…

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How to Attract Both Young and Old to Your Race Event


In organizing or watching an endurance race event, you may notice that most participants are in their 30s and 40s. Because athletes in that demographic have more experience than their younger counterparts and are generally in better shape than their older counterparts, event demographics often end up looking like a bell curve. Just take a look…

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How to Work an Endurance Tradeshow or Conference


With quite a few conferences under our belt for ChronoTrack and a more on the calendar, we like to consider ourselves experts of the tradeshow world… or at least pretty knowledgeable. Tradeshows offer a lot of opportunities to grow your business, but they can also be expensive and overwhelming. Here are our tips for getting…

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