Beyond Point and Shoot: Rethink Your Race Photo Strategy

When you scroll through social media, what catches your eye? When you read a blog post or an online article, what do you look for first? If you answered photos and videos, you’re not alone. (Did you notice all the cool images in this post? We thought so.) Let’s face it: we are a visual…

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How To Make Your Race Go Viral

In social media terms, viral is a good thing. A viral post is one that’s shared widely, garnering plenty of attention and engagement. Viral social sharing often happens by accident (think crazy cat videos), but there are several things you can do with organic (i.e. free) social posting to help make your race go viral.

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Race Day in the Palm of Your Hand

The event experience goes mobile with our new Race Day app. Our new Race Day app takes your event to the next level of service and sophistication with easy customization, on-the-go communications, live athlete tracking, and measurable sponsor exposure—all in the palm of your hand. Fully customizable for iOS or Android devices, the Race Day…

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How Race Promotion Changes for Locals and Out-of-Towners

Races don’t usually start out with thousands of people and million dollar sponsorships, but rather as small races grown from great concepts. These races have huge potential and the key to growth is promotion, promotion, promotion. Also, having a solid and well run event, but still, race promotion is absolutely essential. The tricky question is…

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