Race Day in the Palm of Your Hand

The event experience goes mobile with our new Race Day app. Our new Race Day app takes your event to the next level of service and sophistication with easy customization, on-the-go communications, live athlete tracking, and measurable sponsor exposure—all in the palm of your hand. Fully customizable for iOS or Android devices, the Race Day…

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How Race Promotion Changes for Locals and Out-of-Towners

Races don’t usually start out with thousands of people and million dollar sponsorships, but rather as small races grown from great concepts. These races have huge potential and the key to growth is promotion, promotion, promotion. Also, having a solid and well run event, but still, race promotion is absolutely essential. The tricky question is…

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Keeping Goodie Bags Fresh

Goodie bags have been ubiquitous to the racing world for years; useful to both sponsors, who can connect directly with the consumer, and runners, who view it as a perk for paying their registration fees. However, in recent years the race swag bag ideas have evolved, and their overall effectiveness has been called into question…

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Crisis Communications Handbook: What, Why, and How?

Anyone who has worked in race day management will tell you that things rarely go as planned. A storm rolls in; the temperature spikes; results are wrong; or for one reason or another, safety is no longer a guarantee. What is guaranteed, however, is that something will go awry. While it’s imperative for race directors…

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