Want Results? Create a Marketing Campaign

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It seems like I read about a new marketing tactic nearly every day. It’s hard not to think, “This is the answer to my business-driving prayers!” But beware the allure of the shiny object. Sure, shiny objects have their place, but don’t lose focus on the fundamentals of a comprehensive marketing campaign that will ultimately…

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How to Plan a Turkey Trot, Part 3

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This is the third blog in our four-part series on how to plan a turkey trot race around the Thanksgiving holiday. Read on or catch up on what you missed in Part 1 and Part 2.  You can download the full guide to plan a turkey trot here. Participants: Groups, Families and Sharing the Love A…

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Why You Need YouTube (and How to Use It)

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Race organizers, we need to talk. The merits of social media for race promotion have frequently been discussed, yet a key platform is often left out of the conversation: YouTube. Yes, that magical realm of cat videos and Rick Astley can be used for more than just wasting time at work! It’s also a seriously…

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How to Use Facebook Live to Share Killer Moments from Your Event

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As mobile devices become even more powerful and sophisticated and data coverage expands, live streaming on social media is quickly becoming a go-to way to share exciting moments as they happen. While YouTube and Periscope have pioneered social live streaming on their respective platforms, Facebook’s roll-out of Facebook Live last year is arguably the most…

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How to Plan a Turkey Trot, Part 2

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This is the second blog in our four-part series on how to plan a race around the Thanksgiving holiday. Read on or catch up on what you missed in Part 1.  You can download the full guide to plan a turkey trot here.

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