Customer Salute: Pro Portsmouth, Inc.

What exactly do you do? How can you help me? Those aren’t unusual questions for us to hear at ChronoTrack and we have a lot of different types of customers. Instead of trying to explain all the details and potentially bore you to death, we thought we’d do a little show and tell. We’ll be…

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More Than Cat Videos: Why Your Event Should Have a Facebook Page

Social Media for Race Directors Part 1: Facebook What do people do on Facebook? Does my event really need a Facebook Page, or is it just a channel for cat videos and baby pictures? How the heck do I even get started? If these questions are running through that bee hive you call your mind,…

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Which Rules About Race Pricing Strategies Are You Breaking?

When it comes to race management, developing a race pricing strategy that strikes the perfect balance between profitability and affordability is a mad science. Not many event directors do it well—in fact, most undercharge for their events and end up stretching pennies to plan a successful race. But it is not impossible to find that…

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9 free (or almost free) ways to grow your race

Race directors are typically not rich people with ginormous budgets and champagne delivered to their offices daily. Nope, they have to get creative to make a lot happen with a little money. Whether you’re learning how to plan a race and digging into your savings to make it happen or you’ve been doing this for…

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