Little & Local: When a Small Town Race is a Race Director’s Best Bet

Race directors dream big. How could you not when tuning into the likes of the Boston and TCS New York City Marathons, weekend-long events teeming with tens of thousands of people? They’re the crème de la crème of the endurance industry. But does size always matter? Smaller, local races with less than 10,000 (or even…

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Athletes to use Athlinks account to sign in and register for events

Starting on January 25th, athletes will be able to use their personal Athlinks account to log in and register for events on ChronoTrack Live. This will create a more streamlined and personalized experience from registration through to race day for your participants. Participants will be able to register more quickly for your events with pre-populated…

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Facebook 101 for Race Directors

When most people think of Facebook, they think of cat videos, vacation photos, and that one friend who overshares. But when it comes to race promotion, Facebook can be a powerful tool – if you use it right. Whether you’re new to the endurance industry or just new to Facebook, this article will take you…

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Race Organizers: How to Prevent Deaths & What to Do if They Happen

Endurance events tend to be tales of triumph but, like the Greek fable for which marathons are named, they are occasionally marred by the deaths of participants. Most recently, the London Marathon experienced the death of 31-year-old Captain David Seath just three miles from the finish line; it was the 14th death in the event’s…

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