How to Make Race Swag that Won’t Go to Goodwill

Get creative with our race swag bag and award ideas. Can we all agree on something? The unisex, 100 percent cotton, stiff-as-cardboard race t-shirt is over. We’re talking so 1990. With the advent of more and more endurance events—and participants who are more savvy, discerning, and demanding than ever—the basic race tee is a bygone…

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Beyond Point and Shoot: Rethink Your Race Photo Strategy

When you scroll through social media, what catches your eye? When you read a blog post or an online article, what do you look for first? If you answered photos and videos, you’re not alone. (Did you notice all the cool images in this post? We thought so.) Let’s face it: we are a visual…

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How To Make Your Race Go Viral

In social media terms, viral is a good thing. A viral post is one that’s shared widely, garnering plenty of attention and engagement. Viral social sharing often happens by accident (think crazy cat videos), but there are several things you can do with organic (i.e. free) social posting to help make your race go viral.

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Race Day in the Palm of Your Hand

The event experience goes mobile with our new Race Day app. Our new Race Day app takes your event to the next level of service and sophistication with easy customization, on-the-go communications, live athlete tracking, and measurable sponsor exposure—all in the palm of your hand. Fully customizable for iOS or Android devices, the Race Day…

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New: Track Referrals to Fill Registration Fast

New reporting feature allows easy insight into referral URL use. A good tool becomes a great tool—or dare we say, an invaluable tool—when you can maximize its use. With our new referral-reporting tool, you can take full advantage of the unique referral URLs created in the confirmation email “Invite Your Friends” feature. This report tracks each…

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