How to Make Race Swag that Won’t Go to Goodwill

Get creative with our race swag bag and award ideas. Can we all agree on something? The unisex, 100 percent cotton, stiff-as-cardboard race t-shirt is over. We’re talking so 1990. With the advent of more and more endurance events—and participants who are more savvy, discerning, and demanding than ever—the basic race tee is a bygone…

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Beyond Point and Shoot: Rethink Your Race Photo Strategy

When you scroll through social media, what catches your eye? When you read a blog post or an online article, what do you look for first? If you answered photos and videos, you’re not alone. (Did you notice all the cool images in this post? We thought so.) Let’s face it: we are a visual…

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How To Make Your Race Go Viral

In social media terms, viral is a good thing. A viral post is one that’s shared widely, garnering plenty of attention and engagement. Viral social sharing often happens by accident (think crazy cat videos), but there are several things you can do with organic (i.e. free) social posting to help make your race go viral.

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