Repeat Registration: How to Create Participants for Life

Any race director will tell you that race planning takes a lot of work – the budgeting, the port-a-potties, the security – but it’s all for naught if no one shows up! This makes race promotion one of the most important (and most stressful) parts of endurance event management. One way to simplify your race…

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Mud, Sweat, and Tears: How to Plan an Obstacle Race

Running events have tripled in popularity since 1990. With 17 million participants in 2015, we’ve seen all kinds of twists on the traditional road race from beer runs to costume contests. But the biggest change came in 2009 with the advent of obstacle course races, or OCRs. These events exploded: only 2,000 people participated in…

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Little & Local: When a Small Town Race is a Race Director’s Best Bet

Race directors dream big. How could you not when tuning into the likes of the Boston and TCS New York City Marathons, weekend-long events teeming with tens of thousands of people? They’re the crème de la crème of the endurance industry. But does size always matter? Smaller, local races with less than 10,000 (or even…

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