How to Track Your Marketing for Better Race Promotion

There’s a lot of things a race needs to be successful. The most important? Participants! That’s why every race management team needs a well thought-out marketing plan to promote their race. While we’ve previously covered more specific tactics like email and publicity tips, this article will cover the basics of traditional, digital, free and paid advertising options as…

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WEBINAR: The Ins & Outs of Working with Event Sponsors

Join us Wednesday, November 30th, at 1:00pm ET. Join us for this 45-minute webinar on how to successfully work with endurance event sponsors, with guest speakers Scott Nenninger and Kelly Warner, both Senior Directors with the Media & Sponsorship team at Life Time. Both speakers are seasoned experts in the endurance sponsorship space, so have plenty to share including…

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New Athlete Confirmation Emails

Early next week we’ll be releasing a newly designed confirmation email for participants who register for events via ChronoTrack Live. WHY THE CHANGE? The new design is a simpler layout that’s easier to read, particularly on mobile devices (where over half of most events’ participants are now reading their emails).

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