Top 10 Sponsor Pet Peeves


Karen C. Cortese, (‘Casey’) owner of The Sweet Spot Agency, LLC, guest blogs for us today on sponsor pet peeves. She talks about a list of common mistakes that truly drive sponsors crazy. Casey is an entrepreneurial leader who focuses on businesses, race organizations and nonprofits in helping them create deeper and more effective customer engagement and activation…

Read more »

Race Management from a Runner’s Perspective


When it comes to planning a race, there’s a lot to consider – when to file for permits, how many volunteers are needed, how to advertise – and it’s easy for race directors to get caught up in the laundry list of logistics. Race day is no different: are the timers working? Everything running on…

Read more »

Event Marketing Guide for Race Directors – Free Download

guide to event marketing

We know: you’re a race director, not a marketer. Your passion is in the sport, not in PR. But even the most seasoned race directors could use a little event marketing know-how to help communicate their vision and grow their event. Marketing opportunities on the Internet are changing all the time. So it’s a good…

Read more »

How to Plan a Turkey Trot, Part 4


This is the last blog in our four-part series on how to plan a race around the Thanksgiving holiday. Read on or catch up on what you missed in Part 1, Part 2, and Part 3.  You can download the full guide to plan a turkey trot here. Volunteers: How to Find, Train, Manage & Make them want to…

Read more »

A Beginner’s Guide to Triathlon Race Management


The grueling combination of swimming, biking, and running make triathlons an exciting challenge for both athletes and race directors alike. And with the 38th Annual Ironman World Championship coming up and nearly 3,000 triathlons in the United States alone, it’s no surprise that triathlons are the talk of the town. If you’re a traditional road…

Read more »