2017 Timer Conference Details

January is just around the corner so, if you’re a customer of ours, be sure to register for our timer conference and get your hotel room booked soon. We look forward to sharing ChronoTrack and Athlinks new products and features, and enabling you to better sell your business at this next conference. Here are the details and booking links:…

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How to Keep Your Sponsors’ Loyalty

 Karen C. Cortese, (‘Casey’) owner of The Sweet Spot Agency, LLC, guest blogs for us today on sponsorship loyalty. She talks about tactical things you can do to stand out from the pack and keep your sponsor relationships year after year. Casey is an entrepreneurial leader who focuses on businesses, race organizations and nonprofits in helping them create…

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NEW! Upgraded Event Dashboard in ChronoTrack Live

Last month, we gave you a sneak peek at the new event dashboard coming to ChronoTrack Live. Now, the wait is over! Our new and improved interface is up and running and we’re here to give you the inside scoop. As you’ll see, the new dashboard is a significant departure from our previous design. Our…

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Want Results? Create a Marketing Campaign

It seems like I read about a new marketing tactic nearly every day. It’s hard not to think, “This is the answer to my business-driving prayers!” But beware the allure of the shiny object. Sure, shiny objects have their place, but don’t lose focus on the fundamentals of a comprehensive marketing campaign that will ultimately…

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How to Plan a Turkey Trot, Part 3

This is the third blog in our four-part series on how to plan a turkey trot race around the Thanksgiving holiday. Read on or catch up on what you missed in Part 1 and Part 2.  You can download the full guide to plan a turkey trot here. Participants: Groups, Families and Sharing the Love A…

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