A unified event experience for your athletes, coming this summer…

Q2 is a pivotal quarter in our business as we work towards creating a unified event experience for your athletes under one brand, Athlinks. This shift will also serve your business as we optimize the site experience to drive more traffic and more registrations to your events. This summer we will complete the first of…

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What Race Organizers Can Learn from the Boston Marathon

It’s time for one of the endurance industry’s favorite races: the Boston Marathon! With roughly 30,000 participants and a 120-year history, the Boston Marathon is a lot like the unicorn that adorns their logo: a legendary, sought-after ideal for runners and race organizers alike. While it’s difficult to match a World Marathon Major, race organizers wondering how to…

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Follow the Herd: Race Promotions for Groups

When it comes to race promotions, groups should be your best friend. Why? A psychologist would say that people are hardwired for social interaction. A marketer would tell you that word-of-mouth is the best advertisement out there. Yet you don’t have to be an expert to know that people are influenced by the company they…

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