The 5 P’s of Race Promotion

The 5 P’s of Race Promotion2

A lot has changed over the years in the world of race promotion, making marketing your event seem daunting. “I’m not a marketer,” “I don’t have a marketing budget,” “I don’t know where to start.” I hear it all the time! Gone are the days of simply paying to advertise in the local race magazine or posting…

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Race Planning: Dive into Paid Social Media with Facebook

Paid Social Media Race Planning

When it comes to race planning these days, a paid social media strategy is a must. We’ve covered some basic aspects of how race directors can better manage their social media in the past. (Our original Race Directors Guide to Social Media can be downloaded here). With a new year comes a new (advanced) guide,…

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Customer Salute: Endurance Colombia

Chronotrack Customer Salute Endurance Colombia Race Director

Endurance Colombia was founded in 2008 by lifelong sports fan and renowned Coach in the country, Arturo Roa. Originally focused on sports training services in running, triathlon and swimming, Endurance Colombia grew with the help of Arturo’s daughter, Catalina and her husband Javier Perdomo to successfully organize its own events including triathlons, aquathlons, and running events.…

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A Recipe For Producing A Running Event

Running Event Race Director Guest Blogger

From one running event director to another: In the event world, we don’t always have the luxury of predictability. There are few constants, small margins for error, and the “exact science” of running event production is really just a continuous process of making adjustments. And, typically, these adjustments are based on the not-so-exact memories of…

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