Race Planning: Dive into Advanced Social Media Tactics

When it comes to race planning these days, a social media strategy is a must. We’ve covered some basic aspects of how race directors can better manage their social media in the past. (Our original Race Directors Guide to Social Media can be downloaded here). With a new year comes a new (advanced) guide, chock…

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Create an Eco-Friendly Race: Ready, Set, Go Green

Do you have an eco-friendly race? Climate change is undoubtedly a ‘hot’ topic right now and nothing seems greener than getting outdoors for a race. Yet if you’ve ever attended one, you’ve seen the amount of trash that can pile up in bins and potentially litters the course. Now add in the materials used in…

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Race Sponsorships in 3, 2, 1…

Race Sponsorship in 3, 2, 1

Securing race sponsorships is an important step in race planning: they give your race extra exposure and are a huge help in balancing out costs. While we’ve previously shared “8 Ways to Attract Race Sponsors like Moths to a Flame”, it’s important to understand the ‘what’, ‘why’, and ‘who’ of race sponsorships before diving into the…

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3 social media rules all race directors should follow

Race Directors, Follow These Rules We’ve covered some basic aspects of how race directors can better manage their social media in the past. (Our original Race Directors Guide to Social Media can be downloaded here). With a new year comes a new (advanced) guide, chock full of more advanced tactics on paid advertising, ambassador programs,…

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