Customer Salute: Boston’s Run To Remember


With decades of history in the events industry and a sweet spot for nonprofits, Steve Balfour is someone who believes that it’s all about the experience and the good cause, not the PR. Name: Steve Balfour Event: Boston’s Run to Remember Role: Event Director Find us on Facebook

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8 Ways to Attract Sponsors Like Moths to a Flame


Unless you put on a huge event that includes a free Beyoncé concert at the finish line, it’s going to take some hustle to get race sponsors for your event. Here are eight ideas on how you can get their support, without driving yourself to drink:

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Triple Crown Road Races American Pharoah Himself Would Want to Run


At the 147th Belmont Stakes, American Pharoah entered history books as one of the best runners of all time–horse or human! He won the first Triple Crown in nearly 40 years by a whopping 5 ½ lengths. Aside from appreciating the pure speed and talent of a runner like American Pharoah, event directors can take…

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Customer Salute: J&A Racing


30,000 runners with the Luck o’ the Irish? You’ll find such a sight in the seaside town of Virginia Beach each March. For this edition of our customer salute, we’ll talk with the guy behind the timing of this massive marathon, and learn about his commitment to improvement, as well as his love-hate relationship with…

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Is Reselling Bibs Wrong?


A few weeks ago, The Wall Street Journal published an article on the practice of reselling bibs for marathons and triathlons. It had some interesting points and got a lot of us in the industry talking about an issue that seems to be a growing concern. The article cited Running USA, illustrating the rise in…

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