More Than Cat Videos: Why Your Event Should Have a Facebook Page

Facebook_Race_Promotion

Social Media for Race Directors Part 1: Facebook What do people do on Facebook? Does my event really need a Facebook Page, or is it just a channel for cat videos and baby pictures? How the heck do I even get started? If these questions are running through that bee hive you call your mind,…

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Which Rules About Race Pricing Strategies Are You Breaking?

race pricing

When it comes to race management, developing a race pricing strategy that strikes the perfect balance between profitability and affordability is a mad science. Not many event directors do it well—in fact, most undercharge for their events and end up stretching pennies to plan a successful race. But it is not impossible to find that…

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