Race Organizers: How to Prevent Deaths & What to Do if They Happen

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Endurance events tend to be tales of triumph but, like the Greek fable for which marathons are named, they are occasionally marred by the deaths of participants. Most recently, the London Marathon experienced the death of 31-year-old Captain David Seath just three miles from the finish line; it was the 14th death in the event’s 35-year history.

Statistically, endurance deaths are rare: one study found that the risk of dying at a marathon is 0.8 per 100,000 people, with triathlon deaths at 1.5 per 100,000 people. But given that more than half a million people run marathons each year in the U.S. alone, it is a very real possibility that all race organizers must prepare for. Continue Reading

Road Race Management: Saturday or Sunday?

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A crucial aspect of road race management is deciding when to hold your race. With the exception of holiday races, hosting your race on a weekend is practically a given considering the Monday-Friday work week. But the weekend gives you two options: Saturday and Sunday. Which is better?

Let’s take a look at the pros and cons of each.
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Event Gift Certificates

If you haven’t noticed yet the holidays are upon us. And we’re in the spirit this year with gift certificates. Your Account Manager can have you up and running the same day you decide to offer them for your events. Or follow the instructions below to get yourself set up.

What do gift certificates mean for your event? More participants! With these online gift certificates anyone can give their friends and family the gift of health, fun, and your event experience. The more the merrier!

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Volunteer Management for Race Directors

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Volunteers are the lifeblood of any endurance event. They receive no money, no medal, but they still show up early and ready to work. Yet too often these efforts go underappreciated. We get it: as a race director, volunteer management is just one more thing on your checklist. Between runners, vendors, sponsors… it’s easy to put volunteers on the back burner.

But don’t do it! Having a strong, motivated volunteer base is worth every bit of effort. Do it right and they’ll keep your event running smoothly year after year. That being said, here are our 6 steps to effective volunteer management. Continue Reading

6 Ideas for Offline Race Promotion

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Nowadays, tech is the talk of the town. Social media this, e-mail that… Heck, we do it too! But a mere 16 years ago, race directors had to rely on other means to promote their race. Their traditional tactics worked then, and they work now. So, before you put all your dollars into digital, read on for some good old-fashioned race promotion tactics! Continue Reading